Chris Burch Partners with Ellen DeGeneres to Launch Lifestyle

The relationship between fashion and technology

 

 

There is no doubt that fashion and technologies have an excellent relation and synergy in this generation. Although the two may seem different in many ways, they have evolved gradually over the years. One thing they have in common through the metamorphosis process, however, is their close interaction because, on some days, fashion transforms to technology while technology becomes fashion. The fascinating journey of growth and transformation between the two elements borders a lot of facts which questions the possible change in future.

 

 

Technology Becomes Fashionable

 

 

In the last century, let us say in the 70’s, most youths carried around their preferred tunes and stations for entertainment. They also brought cassettes decks and cassette music players until the 80’s where they added movies to the list of entertainment. In the 90’s the later took a turn for most people investing in personal music equipment like the Walkman which saw the transformation to the introduction of iPod. It, therefore, means that technology becomes a fashion with time depending on the numbers that embraced the new equipment.

 

 

Fashion Employs Technology

 

 

In the current generation, fashion is going through a metamorphosis process with fashion designers always developing styles that require the employment of technology. The need to create great pieces for clients calls for the demand in technology for excellent service delivery. Also, such requirements call for the need to generate innovative technology. According to Anouk Wipprecht, a great Dutch fashion designer, technology is like a playground, an arena for the experiment. To him the deeper you delve into the arena, the deeper its secrets and fascinations as it offers more ideas for the future. Anouk is prominent for her designs bordering the avant-garde element. She has designed several clothes including DareDroid, Pseudomorphs, Drink –making a dress and self –painting dress.

 

 

About Chris Burch

 

 

The entrepreneurial journey of Mr. Burch commenced in 1976 when he was a student at the College of Ithaca. He joined his brother in investing in a clothing line called Eagle’s Eye Apparel and after an enormous growth; they traded it to Swire Group. Chris is the Founder and CEO of Burch Creative Capital. He is a successful businessperson and investor and has put his money in companies for over forty years. He is the great brain behind amazing brands like Faena Hotel and Universe, Voss Water, Poppin, and Jawbone. In 2011, Chris launched C.Wander, accessories, and home décor line. When Ellen DeGeneres was launching her brand dubbed lifestyle, Chris announced their partnership. Chris Burch loves fashion and technology.

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