Luiz Carlos Trabuco As The Man Behind Bradesco’s Success

Luiz Carlos Trabuco is a celebrated business executive from Brazil. Currently, he is the president of Bradesco – the second largest bank in Brazil. Having been in the industry for nearly forty years, he is considered an authority in the banking and insurance business. Mr. Trabuco is also the chief executive officer of the Banco Bradesco SA. He has occupied this position since 2009.

Most political leaders and entrepreneurs look up to Mr. Trabuco for financial and insurance advice. Consequently, various media outlets recognize and appreciate his contribution towards the growth of the Brazilian economy.

Luiz Carlos Trabuco holds a firm stance on the role of the insurance sector in the economy of Brazil. He is positive that the future of the sector will be brighter if the government prioritizes the sector. He also believes that the insurance sector holds the key to a better social welfare and better living standards for the people of Brazil.

Mr. Trabuco began his career as a bank teller in 1959. At the time, Bradesco Bank had just been established and was still growing. His first year at the bank was very promising. His eagerness to learn and talent impressed his boss and other banking executives. He was promoted to the bank manager. Three years down the line he had risen through ranks from bank manager to district manager and eventually the regional director.

At that time Bradesco had become a major regional player in the banking industry and had opened numerous branches across Sao Paulo. In 1992, Luiz Carlos Trabuco’s skills grew tenfold, and his performance echoed at the highest levels of the corporation. He was given the mandate to improve the company revenues in the same year. Mr. Trabuco did not disappoint. Ten years later, he grew his Bradesco branch to become one of the most earning sections of the corporation. He produced a total of 30% of Bradesco’s profits.

In 2015 Luiz Carlos Trabuco made a massive deal which put Bradesco ahead in the private banking sector. With the consent of the President Council Lazaro Brandao, he acquired HSBC bank for $5.2 billion. The purchase was faced with protests from the regulatory bodies at first. However, it was settled in 2016, and Bradesco’s net worth surpassed that of Itau Unibanco. They became leaders with regards to networking, number of subscriber accounts, and total investments.

Mr. Trabuco was honored by being named the “Entrepreneur of the Year‘ in the 2015’s financial sector. He has also been named the corporate personality of the year twice- in 2003 and 2007. These awards have put him on a pedestal and made him one of the most important insurance executives in Brazil.

Luiz Carlos Trabuco’s leadership and managerial skills remain to be admired by a multitude. He identifies himself with the Bradesco culture owing to his several years of service in the bank. Trabuco is the vice president of the Institute of Studies in Supplementary Health. Additionally, he holds a philosophy degree from the University of Sao Paulo.

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