Everyone has heard the name of Leonardo DiCaprio, but not everyone recognizes the name, Livio Bisterzo. Who is he and what does Leonardo DiCaprio have in common with him? Livio Bisterzo is the CEO of a vegan snack brand called Hippeas.
Hippeas is Livio Bisterzo’s chick pea puffs that are a healthy, delicious, and animal-free snack that many are enjoying throughout the country. How did Livio Bisterzo make this product so popular in such a short amount of time?
First of all, Livio isn’t your typical story of big entrepreneur success. His background is different than most, having been born in Milan to working-class parents. He has gone through a lot to get to where he is today and learned much through trial and error. One thing can be said about Livio Bisterzo and that is that he never gave up.
Instead of pushing his product and making that the central focus in his marketing, he focused on his brand, his story, and why he created his product. He got the potential consumers involved with the story and now his product is sold with over 18,000 retailers.
Because the market for healthy snacks is a relatively recent trend, Hippeas has been able to get ahead in the industry and has taken the world by storm. People are looking for healthy (and tasty) alternatives to regular junk food to snack on and fortunately for Livio Bisterzo, he and his product arrived at the right time.
Because Livio Bisterzo and the team at Hippeas are so focused on the brand being a healthy and safe product, both for consumption and for the environment, it’s no wonder that environmental activist Leonardo DiCaprio is proud to be an investor of this vegan snack.
While the amount of the investment that Leonardo DiCaprio made has not been shared, his participation in the brand has undoubtedly served to boost sales and draw more attention to this tasty snack.