How EOS Lip Balm Unsettled the Lip Balm Industry

Demand for lip balm products is on a steady rise. Interestingly, women are not the only ones carefully looking after their lips these days; men have also not been left behind. A couple of years ago, EOS lip balms took over the market by storm. All of a sudden, you were surrounded by round, bright colored lip balms wherever you looked. The founders of EOS lip balm, Sanjiv Mehra and Jonathan Teller, created a buzz around the product on purpose. After plenty of research and brainstorming on the most efficient way to unsettle the lip balm industry, the two settled on different packaging and plenty of flavors, straying away from the traditional mint and cherry flavors. This paid off. Women across the globe loved the product. Celebrities were not left behind either, further increasing the buzz about the product. Since then, has launched several limited collections that have sold out in a few days only to end up on eBay later on at higher prices.


Most Popular EOS Lip Balm Flavors

People cannot get enough of EOS lip balm flavors which have boosted the company’s sales to at least one million a week. However, of all these flavors, some of the most popular are:

This lip balm is 100% natural and does not contain petrolatum or paraben. It is dermatologist-approved and contains shea butter and jojoba oil. As such, it guarantees hydration of the lips, enhancing your natural beauty.

  • Organic Lip Balm – Passion Fruit

This lip balm is also 100% natural and does not contain paraben or petrolatum either. It has the added advantage of being gluten-free. It contains jojoba oil, vitamin E antioxidant, and shea butter, which keep your lips hydrated. It is hypoallergenic and dermatologist-approved, order here at

  • Organic Lip Balm – Blueberry Acai

This lip balm is 100% natural. It is rich in antioxidants and contains blueberry and acai extracts that contribute to its rich flavor. Like all EOS lip balms, it is dermatologist-tested, in addition to being hypoallergenic and gluten-free. It also does not contain paraben or any petrochemicals, see now.

  • Visibly Soft Lip Balm – Coconut Milk

For softer, smoother lips, this coconut milk flavored lip balm rich which deeply hydrates the lips is the one for you. It contains cocoa butter, shea butter, and a blend of four moisturizing oils. It is also hypoallergenic, dermatologist-tested, and does not contain gluten.


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