Remaining at one company while still advancing professionally is a feat typically achieved by few. Often, those willing to grow professionally have to skip from one organization to another as the opportunities for growth are often quite few at one organization. On the other hand, those who choose to remain at one organization their entire careers, typically stagnate at some point along the hierarchical structure, never making it beyond a certain position. One individual who has been able to defy this common state of affairs is Luiz Carlos Trabuco. Mr. Trabuco has spent the entirety of his professional career at Brazilian bank, Bradesco and was recently promoted to chair the bank’s board. His appointment now to the post of chairman now means that he has scaled the entire leadership ladder at the bank, having first joined at the entry position of clerk close to 50 years ago.
Luiz Carlos Trabuco’s recent appointment was made possible by the departure of his predecessor, Lazaro Brandao. The 91-year old Mr. Brandao left the bank on his free volition with the desire of spending more time with his family. His legacy at the bank will, however, remain intact thanks to his unwavering dedication to every post he was assigned. Like Trabuco, Mr. Brandao also spent the entirety of his career at Bradesco only that his stay at the bank was close to three decades more than that of his successor. Additionally, Mr. Brandao had the sense to groom Luiz Carlos Trabuco for the chairman’s position, thus ensuring that Bradesco would not be left in a precarious situation by his resignation.
Lazaro Brandao’s departure and the appointment of Lazaro Brandao as his replacement does, however, mean that Bradesco will have to appoint a new president. Before being named chairman, Mr. Trabuco had been serving as the president of Bradesco. Since he cannot continue occupying both his new and previous post at an institution as large as Bradesco, the board will soon have to appoint Mr. Trabuco’s replacement. Fortunately, there is a strong pool of vice presidents from which the board can select a suitable president.
Luiz Carlos Trabuco’s appointment to the post of chairman now means that he will have a lot more time at the lender than previously anticipated. Despite an extension to the mandatory retirement age for presidents at the bank, Mr. Trabuco was meant to retire as Bradesco president later on this year. Seeing as Lazaro Brandao resigned at 91, the 67-year old Luiz Carlos Trabuco could be at the bank for a few more decades. This additional time will provide him with the opportunity to not only fortify his legacy but also grow Bradesco to become the largest private lender in the country once again.
A trained sociologist, Luiz Carlos Trabuco combines a unique mix of talents and habits to form his highly effective style. The veteran executive strongly believes that leaders should lead by example. Consequently, he is typically one of the earliest to arrive at the workplace and more often than not goes on to pull 12-hour work days. He even uses lunch breaks as an avenue to conduct business meetings. Seeing their superior working hard motivates those working around him also to sustain their productivity. Mr. Trabuco’s preference for coaching and mentoring encouraged him to set up a corporate university at Bradesco soon after he was appointed the president in 2009. He still takes an active role in the institution, ensuring that the next generation of leaders at the bank is adequately equipped with the right tools and skills needed to take the bank to the next level.
Please read “Bradesco President Says PDV Exceeded Expectations” for more.