Luiz Carlos Trabuco Cappi’s Rise To The Top

     Luiz Carlos Trabuco Cappi had a humble beginning at Bank Bradesco in the year 1969. His position as a bank teller was just ordinary at the branch located in Marilia. It did not take long for him to be moved even though he was only two years old in the bank. In a short while, Luiz Carlos Trabuco Cappi was transferred a distance of five hours to the corporate headquarters of the bank. He did not resist the move showing how dedicated he was towards Banco Bradesco’s goals. After fifteen years after his entry into the bank, he was awarded the position of director of marketing. At this new position, he was tasked with playing an essential role in how the bank approached potential clients.

Luiz Carlos Trabuco Cappi pioneered the segmenting ideology that saw Bank Bradesco segmenting to effectively target its many clients as well as the consumer base that benefitted from its products. Today, the same method is being used to aid in serving clients as well as maximizing profits. Although he was not the founder of the technique he helped sow the seeds that saw it spread throughout the Brazilian Banking sector. During this time few banking institutions were implementing the method across the world.

Luiz Carlos Trabuco Cappi began his career by earning a degree in philosophy from the prestigious University of Sao Paulo. He did this after completing school much earlier than his classmates. Immediately after getting his degree he pursued his postgraduate degree majoring in socio-psychology. All was not in vain as both degrees played a vital role in his rise to the higher tier executive level of Banco Bradesco that has seen him take forty years to be the head of the company. Fate would have it that he would replace Mr. Lazaro Brandao who stepped down last year in October. He was 91 years of age making him the oldest head of any banking institution alive. Luiz Carlos Trabuco Cappi now holds the position of being the third president since its founder President Amador Aguiar stepped down in 1990.

Before his promotion, Luiz Carlos Trabuco held the position of Chief Executive Officer which he has managed successfully throughout the years to date. His previous docket as CEO was only filled recently in March after Banco Bradesco held its annual shareholder meeting. This is an affirmation that commitment to one’s work always pays.

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