Direct selling is driving business strategy taken by award-winning ORGANO creator Bernardo Chua. It’s worked well enough to earn the company he founded in 2008 the #55 spot on the list of the largest network marketing companies in the globe. The distinction was awarded by Direct Selling News in 2014 after the Vancouver-based ORGANO, then called Organo Gold, increased its sales by 26 percent in a year.
This distinction recognizes the efforts of Bernardo Chua and his ever-increasing staff to expand the brand. In terms of direct sales, ORGANO has more than a million distributors worldwide. That number is on the increase as the company looks to expand its reach to more than 35 countries. Toward that end the company has joined the ranks of the Direct Sellers Association of Canada, which aims to promote a high standard of consumer protections among other directives. Visit zoominfo.com for more details.
Direct selling is a method of making products available for purchase in a non-retail setting. ORGANO uses the principles illustrated by Napoleon Hill in his 1937 best-selling book “Think and Grow Rich,” according to officials at the company. Hill espouses “the mastermind principle and process” and understanding where one “wants to go” with a business plan among other philosophic ideas aimed at the end point of growing wealth.
Other marketing strategies introduced by Bernardo Chua include adding more celebrity endorsements to promote ORGANO products. Such initiatives have led to the creation of the million-plus army of individual distributors. Also, the company updated its online retail location called ShopOG.
OROGANO offers a line of products infused with the antioxidant-rich Ganoderma mushroom (also referred to as Reishi). These include teas, coffee and other beverages that are designed to deliver healthy nutrient-rich dimensions to meals and drinks without adding additional ingredients. The company also offers a line of personal care and beauty products.