Desiree Perez is a highly influential executive in the music industry. Along with other executives at his company Roc Nation, Jay-Z recently honored her by hosting a dinner at Fresco by Scotto. This is an upscale New York City restaurant that is known for serving great food and impeccable service.
She is Roc Nation’s chief operating officer. One of her duties is managing the tour campaigns for the artists that are signed by Roc Nation. She is in charge of deciding what venues concerts will be held in and negotiates contracts with venue owners. Desiree Perez also manages tours marketing campaigns in order to get people to buy tickets.
Desiree Perez also manages the release of new albums. She does the marketing for these as well. This includes knowing who to market to and generating hype. Many of the albums releases she has managed have resulted in albums debuting in the number one Billboard spot.
She also negotiates deals between Roc Nation and others. Many recording companies try to take advantage of artists and take the lion’s share of the money that is made. Desiree Perez is very savvy and is great at representing these artists during negotiations with recording companies. She says that she is really proud of how she helps artists get their fair share.
She doesn’t like being in the spotlight which is why most people haven’t heard of Desiree Perez. She enjoys working behind the scenes and letting the artists get all the attention.