The Journey of Lori Senecal to Become a Celebrated Executive in the Advertising Industry

In the recent years, more women have made a tremendous effort to venture into the corporate world. They have defied all odds to be successful business leaders in different niches. Lori Senecal is one of the women who fit well into this category. In fact, she has made a name for herself in business and more specifically in the advertising industry. Lori currently works at Crispin Porter + Bogusky advertising agency as the Global CEO.

Lori Senecal has been part of CP+B since 2015. Her current role involves overseeing the company’s international growth and expansion, as well as managing the coordination of its nine global offices. Lori is acknowledged for making a remarkable impact on both the culture and business of CP+B. As such, she has played a significant role in the creation of a modern global advertising agency that is collaborative, inventive and agile. Additionally, Lori’s leadership is attributed to fueling CP+B’s growth and development across geographies and disciplines.

Although Lori has had an illustrious track record at CP+B, MDC agency recently confirmed her departure from the company. The confirmation was done through an email that was sent to all staff members. Aside from being Global CEO of CP+B, she also served as the chief executive officer and president of MDC’s Partner Network.

Work Experience

Before joining MDC Partner, Lori served as the chief executive officer and chairperson of kbs+. After she joined Kirshenbaum Bond & Partners in 2009, the company rebranded to Kirshenbaum Bond Senecal & Partners (kbs+). Kbs+ experienced significant growth from a 250-individual domestic agency to more than 900 persons globally under her tenure. In fact, the company was acknowledged as one of the Best Places to Work in New York City by Crain’s and one of the Standout Agencies on Advertising Age’s list. Check out Inspirery to know more.

Prior to joining kbs+, Lori Senecal was the president McCann Erickson’s flagship New York office. Earlier on, she worked for McCann Worldgroup as the global chief innovation officer.

Recognitions and Awards

Lori Senecal has attained a reputation that cuts across the advertising industry. This repute is owed to her work ethic and ability to leave an impact in each company or firm that she joins. For this reason, she has received several industry recognitions and awards. In 2013, Lori received the Quantum Leap Award for leadership and innovation at the AWNY Game Changer Awards. Later in 2014, she was part of the Advertising Age’s list of Women to Watch.

Check out lorisenecalglobalceo.com

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Jose Borghi and the Success of Mullen Lowe Brasil

Mr. Jose Borghi co-CEO of a leading ad agency Mullen Lowe Brasil. He joined the firm in 2006 after it merged with his previous workplace. He became President and assisted in the restructuring of the corporation. Jose Borghi majored in Advertising in 1988. His professional career began with his position at Standard Ogilvy when he started working for the company in 1988. Borghi also worked as Talent writer for a few years. Mr. Borghi has received many awards throughout his career in the advertisement. In 1999 he won the Archive editor award; he has been awarded 20 Lions at Cannes, 15 awards at the New York Festival, 16 April Awards and much more. He is the creator of a vast number of media campaigns for companies such as Honda, Fiat, and much more. Over the years he has worked with more than fifty major brands such as American Express, America on Line, LG, Delta Airlines, Iveco, Toyota, Samsung and much more. Click Here for more.

Today, Mullen Lowe is an advertising provider for a large number of international companies, and it is also among the leaders of Brazilian advertising. The ad agency prides itself on the innovative eye-grabbing advertisement campaigns, on their creativity and the proactive team of advertisement creators. The Mullen Lowe Brasil has its headquarters located in São Paulo, and it also has an office in Rio de Janeiro. It came to be from the merge between Borghierh Creative Intelligence and Lowe. It was renamed to Borghi Lowe after the major restructuring of the corporation in 2012. In May 2015, the ad agency became part of Mullen US and Mullen Lowe Group emerged. In Brazil, the advertisement agency has been known under the name of Mullen Lowe Brasil since the June of 2015. The agency has become extremely successful and has grown a lot through the mergers it has been undergoing in the recent years.

http://www.ecp.org.br/revista/entrevista/julho for more.