Jojo Hedaya and Josh Rosenwald liked a challenge like every entrepreneur inventing new solutions that make people’s lives better. The young 24-year-old fresh out of college students were in a quandary to find a solution that they had been working on for sometime now. The problem was keeping the immediate messages in your email folder and separating them from the things you could still use, but later.
Hunting for the Solution
In other words, different things are needed in different parts of our day. When all of the incoming mail is organized, you can choose between unregulated incoming and regulated junk mail. These were issues frustrating the longtime friends. Jojo Hedaya and Josh Rosenwald had both grown up in Jewish Private schools, enrolled in the university.
Competing with Software Developers
Now out of school, they found a problem which they both felt they could find a solution they could both contribute, so they chose a name, which took them several days and thousands of possibilities. Jojo Hedaya and Josh decided upon “Unroll,” since the service would allow its users to unroll from subscriptions they weren’t needing or filtering . out those that were not wanted.
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Jojo Hedaya and Josh both realized that if the user could only attend to the needed emails that came in their email folders, they could choose to put aside the rest of the emails to be sorted at a later time. After several versions of Unroll they were satisfied with the algorithm they were looking for. They officially started Unroll in 2011. Fast forward three years to 2014. Unroll.me was acquired in 2011 by Rakuten Intelligence.
Jojo Hedaya is one of the co-founders of Unroll.me, which is a opt out service, a solution for email clutter. In 2010-2012, Jojo Hedaya attended the City of New York University, where he acquired degrees in Philosophy as well as Business. He is married with one son. He enjoys time with his family, and a Knicks fan. Jojo Hedaya is presently the Chief Product and Consumer Officer for Unroll.me.