Luiz Carlos Trabuco is the current president of Bradesco. He has been working at the Brazilian bank for 58 years now. After joining the bank aged 18 as a clerk, he has earned numerous promotions up the ranks, ultimately leading him to the top position in 2009. A few of his achievements, in particular, have stood out over the years.
Marketing Director at 34
In 1985, having spent only 15 years at the bank, Luiz Carlos Trabuco assumed the position of marketing director. His appointment came a critical time for the bank. The competition was heating up in the industry, spurred on by the growing influence of technology in banking. To stay ahead of its competition, the Bradesco brand needed more visibility. Consequently, Trabuco heavily invested his time in building bridges between the bank and members of the press. With more media attention coming the bank’s way, members of the public started developing trust in the bank. Till this day, the client trust cultivated in the eight years served as marketing director has not waned.
Impressing at Bradesco Seguros
A decade and two promotions after his stint as marketing director, Luiz Carlos Trabuco was appointed the president of Bradesco Seguros. The insurance company was already the largest player in the market by the time he took over in 2003. That said, he did not see this as an opportunity to rest on his laurels and quickly set about growing the company further. His first year at the company was so impressive that he was even named the insurance personality of the year. However, even that award could not have prepared industry players for the extent to which Luiz Carlos Trabuco would improve the insurance company. By 2008, he had doubled the company’s value from R$32 billion to an estimated R$78 billion, making it the largest insurance company in Latin America. Additionally, the company ownership of the insurance policies grew to 25 percent of all policies in the market. Most importantly, the improved bottom-line under his tenure represented 35 percent of Bradesco’s earnings in 2008, compared to 26 percent the year before he took over.
Extended Tenure at Bradesco
After spending six highly successful years at Bradesco Seguros, Luiz Carlos Trabuco was in 2009 selected to become the president of the Bradesco Group. While his appointment coincided with a slowdown in the financial industry, he still managed to significantly grow the company – adding 211 new branches in by the end of 2009 alone. While organic growth does not have many associated risks, it is unfortunately very slow. Consequently, Luiz Carlos Trabuco has throughout the entirety of tenure been on the lookout for good acquisition opportunities. One such opportunity came in 2015 when Bradesco acquired the then fourth largest private bank in the country, HSBC for an estimated five billion dollars. The acquisition was the biggest deal of the year and significantly improved the bank’s future prospects. Owing to his effectiveness as Bradesco president, the bank’s board in 2016 decided to extend his tenure for a further two years, meaning that he will now retire in 2018, aged 67.
For a man of his stature, Luiz Carlos Trabuco has a very disarming personality. Those around him know him to be a humorous man when the situation allows it. Understandably, this is an important quality for a man of his position as many of those who approach him are already intimidated by his titles and achievements. The humorous nature helps calm people’s nerves, thus allowing them to speak freely.https://banco.bradesco/html/prime/sobre/nossa-historia.shtm