I recently read an article in Forbes magazine about Fabletics’ growth and its addition of Demi LoVato as a partner for its line of fabulous athletic wear that is also trendy. The article talked about how Kate Hudson has been a staple of the brand’s success and how her unique “brand” of interaction has fueled the company to its astounding heights. Kate Hudson talks about how she started with Fabletics when it was founded in 2013. She speaks to the fact that the reason she is with Fabletics is because it is a company she believes in and it has a mission she believes in: bringing fashionable, high quality, affordable athletic wear to women everywhere.
The article focused on her philosophy in engaging with a company. Unlike many celebrities who are spokes people for different companies, Kate Hudson doesn’t shoot a few commercials and take the paycheck to the bank. She said she would never work for a brand she doesn’t love and she believes in really working with that company, rather than just being the face of it. I was surprised to see how dedicated she was to Fabletics and how hands on. Every week she takes time to read and review sales numbers and consumer data to make sure that Fabletics is positioned for weekly success. She also plays a big role in select each and every piece of athletic wear the company offers, making sure its on point with the brand. She is really passionate about making sure that not only do people buy Fabletics’ clothing, but that they really, really love the item that they get. She said that although she has is and always will be an actress at heart, she doesn’t see this hands on focus with Fabletics slowing down anytime soon.
Because Fabletics uses a membership model, the company itself also is highly focused on making sure members truly love the outfits they receive each month. The company knows the importance making sure what you love online, you love when it arrives in your doorstep. Fabletics uses a reverse showroom technique to meet its customers needs online. Unlike many companies that build costly stores just so people can go home and search for the same things at a lower price, the reverse showroom brings the entire shopping experience to you – online. This model has been a massive success for Fabletics, who is now creeping in on Amazon by offering a tailored user experience thanks to its Lifestyle Quiz. If you haven’t taken the quiz yet, visit their website and find out what Fabletics gear fits your taste and style!
Exercising can take a great toll on the body. Women who exercise need clothing that is up to the job. They need clothing that is just as tough as they are. They also need clothing that allows them to work out fully without worrying that their movements will cause the fabric of their workout clothing to tear the second they do a deep knee bend or run a fast five kilometer race. This is one of the reasons why many women who love to exercise have chosen to turn to adweek.com. Those at this company know about workouts. They know that their customers count on them.
Clothing That Stands Up
When a woman puts on a pair of leggings to prepare for a session of hot yoga or for a long swim in the pool, she can feel her power. Part of being able to workout as hard as she can is to have clothing that can work out as hard as she does. This is where Fabletics comes to the fore. At this company on mic.com, the emphasis is always on quality at all times. The emphasis here is one that allows all those who purchase items from the store to be assured that they will have the quality they need the second they put on the clothing they’ve ordered.
At this company, the basis for any purchase is always clothing that has the right fabric. The best quality fabric, as those at Fabletics understand, is clothing that breathes. This is why they offer clothing that works with the needs of their clients and fits well at the same time. Their clothing is made from high quality fabrics that allow all those wearing it to be assured of items that will help wick away sweat and help women avoid overheating during a fierce exercise routine.
When you think about winter, you’re likely thinking about the cold frigid weather, catching a cold and snow. Did you happen to think about how uncomfortable it is to have cracked, dry lips in the winter? Well, it’s fast approaching and you’ll need to find a reliable lip balm that works for you, and works fast! You could turn to a medicated lip balm and pay the price, or you could try something new and natural, and something that will work for anyone! Meet Evolution of Smooth, or EOS lip balm. This lip balm is a natural, deliciously flavored ball of lip balm that is reasonably priced. You will simply love it
EOS prides itself on being all natural, with beneficial and nutritious ingredients to benefit your lips. It is also gluten-free- people with celiac disease rejoice! EOS is hypoallergenic and not tested on animals. What is not to love about this environmentally friendly phenomenon? EOS comes in awesome flavors such as strawberry sorbet. They are in a little ball shaped pod and average around three dollars per lip balm. But don’t forget, it doesn’t stop there. EOS also has a line of hand lotion and shave creams. All of their products are natural, and provide only the best moisturization.
EOS can be found at most retailers such as Walmart, Target or a CVS. You can also find them on Facebook, Amazon, their website evolutionofsmooth.com and other retail sites as well. You really can’t go wrong with this inexpensive little sphere of lip balm. It is hard to find natural products at a good price, but EOS makes it possible. You will instantly fall in love with the awesome that is EOS lip balm. You might want to stock up for the winter ahead.
The line between fashion and comfort has always been clearly divided. Either a person could feel stylish, or they could feel comfy, it was always a difficult choice. Thankfully, thanks to a new trend called athleisure at http://www.bustle.com/articles/152217-when-do-fabletics-dresses-come-out-shop-these-athleisure-styles-stat-photos, people can now have both. Athleisure has been taking the fashion world by storm, showing everyone that they no longer have to squeeze into form fitting denim to stay in current styles. What many have been wondering about this new trend is how long it will stick around.
Fabletics, a company that prides itself on affordable and attractive activewear, provides shoppers with a unique experience that will keep them coming back for more. They began as a subscription based website that allows customers to pay a low monthly fee to gain access to exclusive sales and services. Recently, Fabletics has even began the process of opening stores in certain areas so customers can go and try on the clothing before making purchases. Because of all the options this company gives to members, there is no question that everyone can stay fit while still looking fashionable.
In a recent article from Marie Claire Magazine, the co-founder of Kate’s brand, actress Kate Hudson, was interviewed about the new line of athleisure the company introduced this past April. She goes into detail about how it used to be impossible to have the comfort of a favorite pair of yoga pants while getting ready for a glamorous night out on the town. The new line is making waves with the chic dresses the company has to offer. Because Fabletics use the same soft and versatile materials as their activewear, the dresses are not only good looking, but incredibly comfortable as well. With the help of Fabletics, this athleisure trend seems like it will be sticking around for quite some time.
People everywhere look to the fashion world to see what the current styles are, and how they can be a part of it. While skinny jeans and the occasional little black dress are flattering, they often leave people yearning for the comfort of their pajamas. They not only were able to give customers great looks for both day and evening, but they also made sure to add comfort in the process. With companies like this, it is no wonder why so many people have embraced athleisure. Check out the new styles today and experience it for yourself.