Kate Hudson’s Vision for Fabletics

I recently read an article in Forbes magazine about Fabletics’ growth and its addition of Demi LoVato as a partner for its line of fabulous athletic wear that is also trendy. The article talked about how Kate Hudson has been a staple of the brand’s success and how her unique “brand” of interaction has fueled the company to its astounding heights. Kate Hudson talks about how she started with Fabletics when it was founded in 2013. She speaks to the fact that the reason she is with Fabletics is because it is a company she believes in and it has a mission she believes in: bringing fashionable, high quality, affordable athletic wear to women everywhere.

 

The article focused on her philosophy in engaging with a company. Unlike many celebrities who are spokes people for different companies, Kate Hudson doesn’t shoot a few commercials and take the paycheck to the bank. She said she would never work for a brand she doesn’t love and she believes in really working with that company, rather than just being the face of it. I was surprised to see how dedicated she was to Fabletics and how hands on. Every week she takes time to read and review sales numbers and consumer data to make sure that Fabletics is positioned for weekly success. She also plays a big role in select each and every piece of athletic wear the company offers, making sure its on point with the brand. She is really passionate about making sure that not only do people buy Fabletics’ clothing, but that they really, really love the item that they get. She said that although she has is and always will be an actress at heart, she doesn’t see this hands on focus with Fabletics slowing down anytime soon.

 

Because Fabletics uses a membership model, the company itself also is highly focused on making sure members truly love the outfits they receive each month. The company knows the importance making sure what you love online, you love when it arrives in your doorstep. Fabletics uses a reverse showroom technique to meet its customers needs online. Unlike many companies that build costly stores just so people can go home and search for the same things at a lower price, the reverse showroom brings the entire shopping experience to you – online. This model has been a massive success for Fabletics, who is now creeping in on Amazon by offering a tailored user experience thanks to its Lifestyle Quiz. If you haven’t taken the quiz yet, visit their website and find out what Fabletics gear fits your taste and style!

The best practical hair tips are from Youtuber Wengie!

 

Beautiful Wengie, a youtube starlet, has given us another video full of amazing hacks and ideas. One of her first tips is a fundamental rule to great hair. Eat Right! Make sure you are getting all the minerals and vitamins you need to keep your hair healthy from the inside out. If you don’t want to skimp out on the good stuff for your hair then you can pick up Sugarbear Gummies which are specially designed for healthy hair. Her next tip is another practical one, how to clean your hairbrush. Her third hack is a two-in-one deal. Add a dryer sheet to your hair brush and you can cut out frizz and add a wonderful smell to your hair. Another hair trick, use a conditioning hair mask before you shampoo! Wengie says this will add strength and shine without weighing down your hair. Did you know that drying your hair with a towel could damage it? Wengie says the long fibers can damage hair and cause frizz. Instead, wring your hair out with a t-shirt and pat it dry because the fibers are much shorter. Up next are a couple of hairspray hacks to keep those pesky stray hairs in place. One of the best hacks is a way to get rid of ugly split ends by simply wrapping your hair up and then trimming off the hairs that stick up. Winding down, Wengie shows you how to curl your hair in five minutes. Second to the last tip is a great one. Many women use dry shampoo in order to keep their hair grease free in between washings, however, dry shampoo can leave behind white powder. Wengie shows you how to blowdry the dry shampoo out so not only do you get rid of all the powder but you can add a ton of volume to your hair while you are at it. Her last tip is how to create your own, no-friction hair bands! These can be made from stockings and do not harm your hair the way traditional rubber bands do.