More Investing in Store for the RealReal

“The RealReal is an online consignment store for luxury brands like Gucci, Chanel, and Louis Vuitton. The RealReal was founded in 2011 by the now CEO, Julia Wainwright. It was first created to be a consignment store only for women’s luxury clothing brands, but has branched out, with much success, to include men’s clothes, watches, and jewelry.

Since the company launched, it has raised over 170 million dollars in funding, growing faster than almost any of the similar start-ups of the time. More than once Julia Wainwright has told interviewers that the company was probably done raising money through private investment, only to start fundraising again a little while later. In fact in an article published in May of last year she said they would not be doing more “”for a while.”” Well in this case “”a while”” was apparently almost a year because the company is now preparing to raise another 100 million dollars.

Obviously they have had no lack of investors in the past, and while it has not been confirmed,one article speculates that the company thinks it needs to be bigger or more well-established to appeal to public investors, or that they realized that their potential for successful growth is so much bigger than they first thought that they want to increase their growth before their IPO.

The CEO attributes their considerable growth and success to the fact that they concentrated on the luxury industry, and ensure the authenticity of every piece that they sell. The brand has experimented with brick and mortar locations as well as pop-ups that offer items for sale as well as authentication experts and evaluation services for their sellers. These pop-up stores have been a great success in drawing in online customers from the areas in which they are set up. Wainwright says this is because it allows them to convince people of the quality of the goods they are selling.”

Ready For A Surprising New Look? Introducing EOS Crystal Lip Balm

The new crystal clear EOS lip balm is a surprising treat! For those who are used to seeing an opaque balm when they open up their EOS lip balms, an exciting new look awaits! Open up a new EOS Crystal Lip Balm and you will see a perfectly clear spherical lip balm, you can also see this product here on frenchtribune.com.

The shape of the lip balm is still spherical, which is a nice way of applying lip balm because it goes easily on to the top and bottom lips at the same time. The clear look of the new balm is a fun twist on the usual EOS style. EOS fans will be happy to know that the balm is still made with all vegan friendly ingredients, including five essential oils! The clear lip balms come in two fantastically fun flavors: Vanilla Orchid and Hibiscus Peach.

This launch was really teased out by the company on Instagram, where followers were given sneak peaks at the new pretty balms nestled among jewels or on translucent, glamorous backgrounds of shimmering water. The new look for the balms is perfect for those who love crystals, gems, and jewels of all kinds, jump over and read this site. Even the case of the new lip balm is shaped with a hint of a jewel cut.

The EOS lip balm company creates lip balms, shaving cream, and hand and body lotions designed for women. The flavors are unique and the colors that the brand uses makes their product almost like a style accessory to carry. Buy and collect all EOS’ products here on costco.ca.

By far the most unique aspect of the EOS brand is the spherical shape that they package their hydrating products in. The little egg shaped lip care items were so different from other products when EOS launched almost ten years ago, that at first stores weren’t sure that customers would know what it was! But fans quickly picked up on the new look, and the company skyrocketed to success.

Visit https://www.facebook.com/eos/   for more incredible news.

 

Fabletics Uses Marketing Techniques for Success

Since the company first started, Fabletics has been extremely successful. This is because they know how to market their business and they do it in a way that helps them to have the best opportunities possible. They try to always show people what they are doing and how their business can make a difference. Doing this is what will give people the chance to try more and do more. It will also give other companies the chance to experience more out of the situations that they are a part of so that they can try and help others out with the issues that they have.

 

Ever since Fabletics first started, they have used the crowd leverage marketing techniques. They knew that if they were able to leverage the power of the crowd that they would be able to make things easier to show their customers what they were looking for and what they were doing to get to different points in their lives. Since Fabletics sells good clothing, most customers are not afraid to show it off and are always pleased with the purchases that they have made. They don’t mind showing their friends and others the things that they can do with different options that the company has.

 

The Huffington Post even talked about what was going on with the company. For example, they mentioned that their technique for selling and marketing was something that most people would be able to use and was something that others would be able to get out of the situations that they were in. They knew that Fabletics was going to continue to do this type of marketing and it would be something that would make a huge difference for the company.

 

Even though Fabletics knows the right way to market their brand and they know that they can do more with the clothing, they also use Kate Hudson to help them with marketing. Since she is a celebrity, they knew that she would be a great ambassador for the brand and that she would be able to show people what they could get from the brand. All of this is what gave her the chance to experience more with the company and also gave the company the necessary boost that it would have to use to make things easier on their customers and on other people who were in different situations.

 

Since people who visit the site are asked to take the Style Quiz, Fabletics makes sure that everyone knows the importance of it. They want people to be able to see that the quiz is good for them. The company can use the quiz to help determine what they are going to provide their customers with. The stylists at the company know that the quiz is important, too, and that is what they use to pick out the outfits that are going to be perfect for each of the customers who want to be able to try them on and use different opportunities.

Kate Hudson’s Vision for Fabletics

I recently read an article in Forbes magazine about Fabletics’ growth and its addition of Demi LoVato as a partner for its line of fabulous athletic wear that is also trendy. The article talked about how Kate Hudson has been a staple of the brand’s success and how her unique “brand” of interaction has fueled the company to its astounding heights. Kate Hudson talks about how she started with Fabletics when it was founded in 2013. She speaks to the fact that the reason she is with Fabletics is because it is a company she believes in and it has a mission she believes in: bringing fashionable, high quality, affordable athletic wear to women everywhere.

 

The article focused on her philosophy in engaging with a company. Unlike many celebrities who are spokes people for different companies, Kate Hudson doesn’t shoot a few commercials and take the paycheck to the bank. She said she would never work for a brand she doesn’t love and she believes in really working with that company, rather than just being the face of it. I was surprised to see how dedicated she was to Fabletics and how hands on. Every week she takes time to read and review sales numbers and consumer data to make sure that Fabletics is positioned for weekly success. She also plays a big role in select each and every piece of athletic wear the company offers, making sure its on point with the brand. She is really passionate about making sure that not only do people buy Fabletics’ clothing, but that they really, really love the item that they get. She said that although she has is and always will be an actress at heart, she doesn’t see this hands on focus with Fabletics slowing down anytime soon.

 

Because Fabletics uses a membership model, the company itself also is highly focused on making sure members truly love the outfits they receive each month. The company knows the importance making sure what you love online, you love when it arrives in your doorstep. Fabletics uses a reverse showroom technique to meet its customers needs online. Unlike many companies that build costly stores just so people can go home and search for the same things at a lower price, the reverse showroom brings the entire shopping experience to you – online. This model has been a massive success for Fabletics, who is now creeping in on Amazon by offering a tailored user experience thanks to its Lifestyle Quiz. If you haven’t taken the quiz yet, visit their website and find out what Fabletics gear fits your taste and style!

The best practical hair tips are from Youtuber Wengie!

 

Beautiful Wengie, a youtube starlet, has given us another video full of amazing hacks and ideas. One of her first tips is a fundamental rule to great hair. Eat Right!  If you don’t want to skimp out on the good stuff for your hair then you can pick up Sugarbear Gummies which are specially designed for healthy hair. Her next tip is another practical one, how to clean your hairbrush. Her third hack is a two-in-one deal. Add a dryer sheet to your hair brush and you can cut out frizz and add a wonderful smell to your hair. Another hair trick, use a conditioning hair mask before you shampoo! Wengie says this will add strength and shine without weighing down your hair. Did you know that drying your hair with a towel could damage it? Wengie says the long fibers can damage hair and cause frizz. Instead, wring your hair out with a t-shirt and pat it dry because the fibers are much shorter. Up next are a couple of hairspray hacks to keep those pesky stray hairs in place. One of the best hacks is a way to get rid of ugly split ends by simply wrapping your hair up and then trimming off the hairs that stick up. Winding down, Wengie shows you how to curl your hair in five minutes. Second to the last tip is a great one. Many women use dry shampoo in order to keep their hair grease free in between washings, however, dry shampoo can leave behind white powder. Wengie shows you how to blowdry the dry shampoo out so not only do you get rid of all the powder but you can add a ton of volume to your hair while you are at it.  These can be made from stockings and do not harm your hair the way traditional rubber bands do.