Kate Hudson’s Vision for Fabletics

I recently read an article in Forbes magazine about Fabletics’ growth and its addition of Demi LoVato as a partner for its line of fabulous athletic wear that is also trendy. The article talked about how Kate Hudson has been a staple of the brand’s success and how her unique “brand” of interaction has fueled the company to its astounding heights. Kate Hudson talks about how she started with Fabletics when it was founded in 2013. She speaks to the fact that the reason she is with Fabletics is because it is a company she believes in and it has a mission she believes in: bringing fashionable, high quality, affordable athletic wear to women everywhere.


The article focused on her philosophy in engaging with a company. Unlike many celebrities who are spokes people for different companies, Kate Hudson doesn’t shoot a few commercials and take the paycheck to the bank. She said she would never work for a brand she doesn’t love and she believes in really working with that company, rather than just being the face of it. I was surprised to see how dedicated she was to Fabletics and how hands on. Every week she takes time to read and review sales numbers and consumer data to make sure that Fabletics is positioned for weekly success. She also plays a big role in select each and every piece of athletic wear the company offers, making sure its on point with the brand. She is really passionate about making sure that not only do people buy Fabletics’ clothing, but that they really, really love the item that they get. She said that although she has is and always will be an actress at heart, she doesn’t see this hands on focus with Fabletics slowing down anytime soon.


Because Fabletics uses a membership model, the company itself also is highly focused on making sure members truly love the outfits they receive each month. The company knows the importance making sure what you love online, you love when it arrives in your doorstep. Fabletics uses a reverse showroom technique to meet its customers needs online. Unlike many companies that build costly stores just so people can go home and search for the same things at a lower price, the reverse showroom brings the entire shopping experience to you – online. This model has been a massive success for Fabletics, who is now creeping in on Amazon by offering a tailored user experience thanks to its Lifestyle Quiz. If you haven’t taken the quiz yet, visit their website and find out what Fabletics gear fits your taste and style!

EOS Builds Lip Balm Fan Base Quickly

When it comes to lip balm EOS has managed to become a leader in a short amount of time. This is a company that has managed to thrive because it hinges on the social media circuit to promote this product. It has become the leader in a generation of millennials that get most of their marketing content from social media sites like Instagram and Facebook. People that have made her decision to purchase EOS lip balm will often post pictures or likes about their favorite flavors. This is what gets a lot of consumers interested in what this brand offers.  Have a peek on ebay.com for more details.

EOS lip balm is a small company in comparison to many of the other established brands in lip balm, but it is rising to the top because the fan base is growing at such a tremendous rate. This company has been featured in Fast Company magazine as something of an overnight success in terms of the way that it has grown. The fan base includes a lot of celebrities like Kim Kardashian, and this is something that few lip balm companies have. The fact that celebrities utilize and endorse the EOS lip balm has made it much easier for the founders of this company to penetrate the market. More people are finding out about EOS products in a matter of seconds because they are simply seeing their favorite celebrities utilize this type of product. This type of promotion in the lip balm industry is priceless. No amount of marketing could give the founders of EOS lip balm the type of publicity that it receives by way of celebrity endorsements, check EOS on target.com.. People that have been able to utilize the EOS lip balm are pleased with this product line and they are interested in seeing or new flavors that will be presented by this company.

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