Direct selling is driving business strategy taken by award-winning ORGANO creator Bernardo Chua. It’s worked well enough to earn the company he founded in 2008 the #55 spot on the list of the largest network marketing companies in the globe. The distinction was awarded by Direct Selling News in 2014 after the Vancouver-based ORGANO, then called Organo Gold, increased its sales by 26 percent in a year.
This distinction recognizes the efforts of Bernardo Chua and his ever-increasing staff to expand the brand. In terms of direct sales, ORGANO has more than a million distributors worldwide. That number is on the increase as the company looks to expand its reach to more than 35 countries. Toward that end the company has joined the ranks of the Direct Sellers Association of Canada, which aims to promote a high standard of consumer protections among other directives. Visit zoominfo.com for more details.
Direct selling is a method of making products available for purchase in a non-retail setting. ORGANO uses the principles illustrated by Napoleon Hill in his 1937 best-selling book “Think and Grow Rich,” according to officials at the company. Hill espouses “the mastermind principle and process” and understanding where one “wants to go” with a business plan among other philosophic ideas aimed at the end point of growing wealth.
Other marketing strategies introduced by Bernardo Chua include adding more celebrity endorsements to promote ORGANO products. Such initiatives have led to the creation of the million-plus army of individual distributors. Also, the company updated its online retail location called ShopOG.
OROGANO offers a line of products infused with the antioxidant-rich Ganoderma mushroom (also referred to as Reishi). These include teas, coffee and other beverages that are designed to deliver healthy nutrient-rich dimensions to meals and drinks without adding additional ingredients. The company also offers a line of personal care and beauty products.
Bernardo Chua is an internationally known multilevel marketing industry executive. He became involved with the industry when he was hired by Gano Excel in the Philippines. Over the course of three years the charismatic Chua helped the company to expand their customer base first to Hong Kong and later to Canada and the United States. Chua’s belief in the ganoderma infused products the company offered made him a very persuasive marketing executive. He had long wanted to tell people worldwide about the benefits of ingesting the ganoderma mushroom.
Eventually Chua moved to the United States and the company made him president of Gano Excel USA. Chua quickly recruited a large network of independent marketing agents and attracted hundreds of thousands of customers. The number of customers that purchased the coffees, teas and a number of other food products containing ganoderma continued to grow rapidly. Gano Excel’s growing customer base gave the products rave reviews and spread the word about them to friends and relatives. Gano Excel also become one of the world’s fastest growing multilevel marketing companies. Read more at thestreet.com
In 2008, Bernardo Chua decided to leave Gano Excel and form a new multilevel marketing company called ORGANO GOLD. The company makes and markets ganoderma infused products under the business names Organo Gold as well as Coffee Connoisseur. Chua’s goal is to offer a growing range of bioactive products that contain Ganoderma lucidum. Using his established marketing network, Bernardo Chua began selling the products wholesale to the sales team who in turn provided them to consumers at the suggested retail price. Soon the marketing network of Organo Gold grew to be one million strong.
Chua has also continued to improve the quality of the ganoderma in Organo Gold products while reducing the products’ prices by working with some of the top organic farmers. He has also made a major investment in educating customers about the benefits ganoderma infused products offer. In 2015, Bernardo Chua changed the name of his company to ORGANO while continuing to deliver tasty, high quality consumable products. Chua’s company has done so well, he has received numerous awards for excellence. Learn more: http://www.slideshare.net/BernardoChua