Herbalife Nutrition is a company primarily known for its nutritional supplements, weight management and sports nutrition products, and personal-care products. Founded in 1980 by Mark Hughes, it is incorporated in the Cayman Islands with a U.S. corporate headquarters located in Los Angeles, California. It employs a network of approximately 3.2 million independent contractors, and now Herbalife wants to expand its brand by selling activewear.
Herbalife Nutrition is partnering with the Fashion Institute of Design & Merchandising (FIDM) to challenge students to create an innovative activewear collection for their independent distributors. This prestigious school is one of the top design and fashion schools in the world. More than 15 students will work as teams, but will also have the opportunity to create their own designs. The students will present their collections, including the theme, colors, fabrics, sourcing, and production strategies to representatives from Herbalife Nutrition and faculty from FIDM. The final challenge will involve students demonstrating how they will market each individual piece, which will be individual student concepts, as a cohesive fashion line. The project is slated to run through late spring 2019.
For FIDM students, it provides an opportunity to really understand what goes into the makings of a global fashion line. It provides an opportunity for the next generation of fashion designers to develop apparel that aspires to help people live happier, healthier lives. Students will have opportunities to visit global fashion hubs in areas such as Milan and Paris and attend Herbalife Nutrition’s annual meeting in Houston, TX. Students will need to research the habits of millennial customers, the lifestyle of Herbalife’s independent distributors, and the influence of athletes on fashion and apparel. Other companies that have participated in this type of partnership with FIDM include Nike, so Herbalife Nutrition can rest assured the task is in good hands.